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New Unique Article!
Title: Where You Should Begin To Learn Copywriting if You Have Zero Writing Experience
Author: Holli Nadelson
Email: cnantakul@yahoo.com
Keywords: Internet Marketing,Online Business,Blogging,Business
Word Count: 436
Category: Blogging
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Where You Should Begin To Learn Copywriting if You Have Zero Writing Experience
If you are not afraid to write and learn, then there is nothing stopping you from becoming quite adept at composing your copy for use on your sites. It is the level of copywriting and what you are writing for that tends to separate the wheat from the chaff. However, there are a few points that you should always keep in mind when you're starting off with copywriting, especially as a non-writer.
Remember it is the benefits of any product or service that have the power to tilt the odds in your favor. What you need to do is learn the difference between a benefit and a feature. The fact is that your audience will not respond to discussions about features, but they will respond to benefits. So then any copy about benefits is meant to allow the reader to see what the product will do for them. It is the benefits that will always be the focal point of your copy, and all else really will serve to support that. That is one thing that many people have a hard time with when they are trying to compose their own copy.
Guess what? Even the best copywriters in the world produce crappy copy - that is the nature of the beast, and it will happen to you, too. So, anytime you can get somebody to read your copy and offer an opinion, you should do it.
Keep everything in perspective and do not get hurt feelings or anything when you get ripped. There is no room for hurt feelings because it is important that you know what is wrong or what is lacking a little bit. If you have money, think about getting a little mentoring from someone with real experience. You can always join forums that have a copywriting section and ask people to critique your copy.
There is no getting around the fact that copywriting can be tough to do, and it certainly can be frustrating. Get in the habit of doing something every day because that really can help you in a lot of ways. You can easily develop the discipline you need when you use external devices like that. The bottom line with this is you will either do or not do what is needed in order to get what you want. Remember that there are fewer marketing and business skills that will help you more than writing and copywriting. All copywriters started from the same place; they were non-writers.
Always remember, you're writing copy for your target audience, and not for yourself - so it should always be about them.
Remember it is the benefits of any product or service that have the power to tilt the odds in your favor. What you need to do is learn the difference between a benefit and a feature. The fact is that your audience will not respond to discussions about features, but they will respond to benefits. So then any copy about benefits is meant to allow the reader to see what the product will do for them. It is the benefits that will always be the focal point of your copy, and all else really will serve to support that. That is one thing that many people have a hard time with when they are trying to compose their own copy.
Guess what? Even the best copywriters in the world produce crappy copy - that is the nature of the beast, and it will happen to you, too. So, anytime you can get somebody to read your copy and offer an opinion, you should do it.
Keep everything in perspective and do not get hurt feelings or anything when you get ripped. There is no room for hurt feelings because it is important that you know what is wrong or what is lacking a little bit. If you have money, think about getting a little mentoring from someone with real experience. You can always join forums that have a copywriting section and ask people to critique your copy.
There is no getting around the fact that copywriting can be tough to do, and it certainly can be frustrating. Get in the habit of doing something every day because that really can help you in a lot of ways. You can easily develop the discipline you need when you use external devices like that. The bottom line with this is you will either do or not do what is needed in order to get what you want. Remember that there are fewer marketing and business skills that will help you more than writing and copywriting. All copywriters started from the same place; they were non-writers.
Always remember, you're writing copy for your target audience, and not for yourself - so it should always be about them.
About the Author:
Really hard to Rocket French when you wish? 99% of the time it is exactly about Rocket French.
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