Aug 29, 2011

The Value of Relevancy with PPC Promotion PPC,traffic,traffic generation,website,site promotion,online business,internet business,ecommerce

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New Unique Article!

Title: The Value of Relevancy with PPC Promotion
Author: Kwabena Mensah
Email: azzucco@gmail.com
Keywords: PPC,traffic,traffic generation,website,site promotion,online business,internet business,ecommerce,webmaster,affiliate programs,SE tactics,SE positioning,SE optimization
Word Count: 546
Category: PPC Advertising
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The Value of Relevancy with PPC Promotion


by Kwabena Mensah


If you have ever pursued PPC, pay per click, advertising just to be met with poor consequences, then we do understand the feeling. We are really serious when we say that pay per click is doable, but you really need to learn correctly and employ common sense. Google is always trying to strengthen their services and customer experience, and that is why they have become more stringent within the last two or so years. They have basically cleaned house in their attempt to provide a superior experience for their users. But wherever you run PPC advertising, you'll need to include the best strategies and good methods which is really nothing new. We will discuss one among them, but this specific area has a tremendous effect on your results.

As you will know, if you end up working with Adwords, you must do all you can to achieve a high quality score. The optimum quality score you can receive is a perfect ten. This is extremely important as it will essentially determine the success of your promotion. Therefore, you have to have in every element of your promotion is relevance. The basic idea is for your entire PPC ads to contain relevance, and that really is all about the end user. That concerns not merely for quality score points, but it is important for overall conversion rates. But you will discover different ways to realize a highly relevant process the prospect will follow once they click on your ad.

You can still build a list with Adwords, so that suggests you have to make a modified landing page because that is where people will go first. Briefly, you can no longer use the typical sort of squeeze page at Adwords given it is regarded as too thin or not enough content. The different squeeze page will have links to information, and you just must do a little more, today. So first, the person who just clicked on your ad has certain expectations. That sounds like common sense, but we've witnessed and read about promoters who violate this important principle.

If you are using this type of upgraded squeeze page, for Google Adwords, then this landing page must be relevant in all ways to your primary website. Your main web site plus the landing page you use need to be congruent meaning they are relevant to each other in all ways. Make sure to use related design styles and colors on your main site along with the landing page. The copy on all your web pages, landing and principal site, have to always be on the same theme which you would think is self evident. If you have all the things lined-up, then you will be in a great position. The reason for that is the person will feel more comfortable at your main site. You can sometimes change a campaign from a poor one to something genuinely successful with this principle.

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